12 Nov If I don’t know “WHY” change is important, then the “HOW” really doesn’t matter!
If I don’t know “WHY” change is important, then the “HOW” really doesn’t matter!
People within your organization must fully grasp “why” the need for change exists, and the “why” must be compelling to them and important for the organization. Explain and demonstrate the reasons that the status quo is no longer satisfactory. Share data that proves the necessity for change. Inform your colleagues of rising expectations from your stakeholders, especially customers. Share industry data and what your competition is doing.
Keep It Simple: Your message should be straightforward and uncomplicated. Too much detail is confusing and unsettling. Share the basics: What, How, Who and When.
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